TAO Group Hospitality & unKommon events partnered to produce the infamous Maxim party during Super Bowl weekend. Scottsdale Airport’s largest jet hangar was transformed into an exclusive nightclub with a “”Catch me if you can”” theme that housed more than a dozen brand activations such as LA Golfs custom shipping container for guests to test their putters complete with led screens to appear as if you were actually on the course, BMW unveiled its XM color changing vehicle for the first time & offered VIPS rides to and from the event, and Cuervo created a custom fuselage bar for tastings & custom cocktails. . Headlining artists included Zedd, Offset and Loud Luxury. The room was filled with top CEO’s, team owners, athletes & celebrities such as Cher, Tyga, J Balvin, Teyana Taylor and more. Participating brands include Cuervo, Remy Martin, TickPick, Nutrl, LA Golf, BMW, Pepsi, Raising Cane’s, Ciroc, Crumble, PrizePicks, Heineken, Jeeter and more.